Specialist, Social Media Management

Job Duties & Responsibilities:

• Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
• Manage Social Media marketing campaigns and day-to-day activities.
• Develop and expand community and/or blogger outreach efforts.
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Optimize company pages within each channel to increase the visibility of company’s social content.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Determine what makes products appealing to consumers.
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Reports progress to senior marketing management.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Research and monitors activity of company competitors.
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.
  
  

Job Accountabilities:

• Strategy planning.
• Tactics and execution.
• Community management.
• Understand how content works on a social web.
• Optimizing content and technology.
• Creative mindset.
• Be on top of the latest digital marketing trends.
• Analytical skills.
• Leadership and communication skills.

Obligations:

• Maintain high professional standards and effective reporting.
• Confidentiality Regarding company information's & documents.
• Work with eCommerce team to develop strategy and plans for business improvement.

• Camera friendly.
• Punctuality and attention to fine details.
• Analytical approach and problem solving.
• Strong written and verbal communication.
• Team working and multi-tasking.

Diploma in Communications, Marketing, Public Relations or equivalent