Digital Marketing Manager

Responsibilities:

• Planning & Digital Marketing strategies.
• Brand management and marketing campaign.
• Social media management.
• Marketing tools evaluating / analytics.
• Monitor the marketing activities preference into sales in Karaz linen Stores.
• Public & media relations.
• Reporting.
• Design digital media campaigns aligned with business goals.
• Coordinate the creation of digital content (e.g., website, blogs, press releases, and podcasts).
• Manage end-to-end digital projects.
• Establish our web presence to boost brand awareness.
• Maintain a strong online company voice through social media.
• Liaise with Marketing, Sales, and Product teams to ensure brand consistency.
• Suggest and implement direct marketing methods to increase profitability.
• Monitor ROI and KPIs.
• Stay up to date with digital media developments.
• Proven work experience as a Digital media specialist or Digital marketing manager.
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity, or other media editing software.
• Experience with visual communication principles.
• Familiarity with web design and content management systems.
• Excellent analytical and project management skills.
• An ability to multitask and perform under tight deadlines.
• Strong verbal and written communication skills.
• BSc degree in Marketing, Digital media, or relevant field.
• Additional qualification in web design or animation is a plus Help retail team establish KPIs to measure marketing activity effectiveness.
• Develop K.L visual merchandise system, ensuring that reflects the brand image and standard.
• Identify and reach out to potential affiliates to support retail programs.
• Drive allocation of channel marketing funds to deliver the best ROI and deliver share growth.
• Establish and maintain cooperative relationships with representatives of the community, consumer, employee, and public interest groups.
• Confer with production and support personnel to produce or coordinate the production of advertisements and promotions.
• Study the objectives, promotional policies, and needs of organizations to develop public relations/social media strategies that will influence client opinion or promote ideas, products, and services.
• Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Make Daily, weekly, monthly, yearly Marketing Reports.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets and keywords.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• Extensive experience with Google Ads as well as Facebook, Instagram, and Snapchat advertising.
• Extensive experience with Google Analytics.
• In-depth knowledge of Search Engine Optimization (SEO).
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of web technologies.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.
• Fluent in Arabic and English.

Marketing, Digital Marketing, Information Technology, Business Administration